Infibeam Avenues NSE 2.84 % said it has picked up a 50% stake in Gurgaon-based software start-up, Vishko22. Neha Sharma and Shweta Gaur cofounded last year, that the start-up develops omnichannel enterprise software products and services for domestic and international eCommerce marketplaces.

“It’s a strategic investment to cater to the growing demand for omnichannel software with the existing suite of e-commerce offerings,” said Vishal Mehta, managing director of Infibeam Avenues, adding that the company will continue to make more such investments in technology start-ups over the next one year.

In March, Infibeam Avenues, a financial technology company, acquired Bengaluru-based fintech startup, Uvik Technologies for Rs 75 crore in a cash and stock deal.

Mehta said Vishko22 will target the eCommerce companies as they have scalable models and an unmet need for digital solutions designed to accommodate or unify online and offline business formats.