Meesho adds 8 new vernacular languages to tap 377 million potential user base

The 377 million potential consumers across various regions are being targeted by the Softbank-backed e-commerce company Meesho, which has introduced eight more vernacular languages to its platform. To appeal to regional customers, Meesho has expanded its platform to include Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.

With this, Meesho clients may access account and product information, place and track orders, and pay for items using their choice language on Android phones.

It is significant to remember that roughly 50% of our users are new to online shopping and have probably never used such platforms previously. Meesho hopes to do away with language barriers by adding vernacular languages to the platform.
Sanjeev Barnwal, chief technology officer of Meesho, stated in a statement that “this is a natural step in our mission to being the one shopping destination for the next billion people in India.”

Meesho added Hindi as a language choice on the platform a year ago, and the language has since gained a significant 20% adoption rate.

“According to information provided by Kantar ICUBE 2021, the company intends to reach an estimated 377 million prospective users. The majority of Meesho’s customers are from Tier 2 and higher cities like Ahmedabad, Vadodara, and Jamshedpur, as well as non-Hindi-speaking states where English or Hindi may not always be the preferred language “said the statement.
Meesho asserts that since March 2021, the number of users that transact on its platform has increased by roughly 5.5 times, and the number of items available has increased by nearly 9 times to about 72 million.

Meesho said in a statement that customers from tier 2 and higher markets, who make up about 80% of all customers, had been a crucial factor in the company’s success.